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The main aim of the ChallengePitch is to get people more aware of how helpful everyone around them can be in solving their problems. Most startups are used to pitching how great they are all the time to investors, potential employees, buyers, suppliers etc... instead talking about challenges can often be even more productive.
So at the event, there will be roughly 30-40 pople in the audience and three companies will pitch a current challenge their business is having, e.g. user interface, revenue model, route to market, how to make it viral, target market etc... Each company will have 5 mins to pitch the challenge and audience will have 5mins to ask questions to ensure they understand the challenge and context around it. Then the audience will break into groups and brainstorm with each other for 10mins to come up with solutions, ideas, contacts, websites, TEDtalks whatever might help to solve the challenge.
There will be food and drinks at the event. If anyone has any dietrary needs please let me know in advance. Costs will be roughly £15 per person. This may vary slightly up or down on the day depending on final numbers.
The event is on in General Assembly who are kindly hosting us for the night. Check out all the amazing courses they have on there the rest of the time here: https://generalassemb.ly/locations/london